乐播传媒

What you will study

Gain a solid foundation of various business facets before taking a deep dive into marketing principles and strategies. Depending on your interests, you can take field-specific classes often found in bachelor鈥檚 degree in marketing management programs to fulfill electives and specialize your BSBA from 乐播传媒 even further. All classes online or in person are taught by award-winning faculty in both teaching and research.

You have further assurance in receiving a quality education through our accreditation status. 乐播传媒鈥檚 Harmon College of Business and Professional Studies, including our Marketing BSBA, is accredited by the Association to Advance Collegiate Schools of Business (AACSB). This is a distinction held by less than 5% of business schools worldwide.

Popular courses within the Marketing BSBA program

The 乐播传媒鈥檚 bachelor鈥檚 degree in Marketing offers a variety of required and elective classes to help you understand marketing concepts and prepare you to thrive in a global workforce. Among the undergraduate program鈥檚 popular courses are:

• Digital Marketing: Get hands-on experience working with 乐播传媒鈥檚 social media channels, and complete digital marketing and social media certifications to enhance your resume.
• Consumer Behavior: Take your education to the real world by participating in a nationwide marketing competition and helping an actual company better understand its current target market or explore ways to reach a new one.
• Sports Marketing: Examine marketing for professional, collegiate and other sports events, and evaluate live events as part of this popular course. 

Professional sales courses as part of your Marketing BSBA

At 乐播传媒, we recognize many students who graduate with a degree in Marketing Management or Marketing begin their careers in a sales position. To support that, you鈥檒l take a professional sales course, with opportunities to build on those skills through additional advanced coursework in sales. The Sales Education Foundation has named 乐播传媒 one of the Top Universities for Professional Sales Education.

 

 

Unique learning opportunities in marketing

The 乐播传媒 offers hands-on learning experiences as part of our Marketing bachelor鈥檚 degree program. These include opportunities to help actual companies:

• Gain a competitive edge in their market
• Conduct market research to help them better understand consumer behavior
• Create marketing communications plans that allow them to better reach target audiences  

While completing your Business degree in Marketing at 乐播传媒, you have access to or can participate in:

• State-of-the-art labs: Our State Farm Sales Lab includes multiple rooms outfitted with video recording and playback equipment. Many 乐播传媒 marketing classes, including sales courses and Professional Speaking and Presentation, use this technology to help students strengthen their communication, marketing and sales skills. A virtual reality lab creates an interactive, immersive classroom environment that demonstrates how VR can be used in marketing.
• A dedicated focus group facility: 乐播传媒鈥檚 dedicated focus group facility gives you opportunities to observe consumers as they use products, respond to advertisements and share feedback as part of market research.
• Sales competitions: Put your skills into practice through opportunities to participate in collegiate sales competitions. These experiences allow you to apply what you鈥檝e learned, compete with students from other universities and build valuable professional experience.
• American Marketing Association student membership: The 乐播传媒 chapter of AMA provides opportunities to connect with other marketing majors, alumni and marketing professionals. As a member, you can participate in professional development activities and engage with the broader marketing and advertising community through organizations such as AMA Kansas City and KC Ad Club.
• Delta Sigma Pi: Available to all business majors, Delta Sigma Pi is a co-educational business fraternity that helps members develop professional skills, leadership, ethics and a commitment to service.

 

What can you do with a business degree in Marketing from 乐播传媒?

After completing a bachelor's degree in Marketing, students often stay at or return to 乐播传媒 for our MBA program, which has been named as one of the Best Online MBA programs by U.S. News & World Report and College Consensus. Those who want to put their undergraduate degree to use right away have launched exciting and lucrative careers with leading companies in Missouri and across the United States.

With the help of our faculty, graduates with a Business degree in Marketing quickly gain employment in various marketing jobs. In fact, 乐播传媒鈥檚 accredited Marketing program consistently maintains a near 96% job placement rate of students in these fields and others:

• Advertising
• Brand management
• Digital marketing
• Professional sales and sales management
• Retail management
• Social media marketing
• Sports marketing

Alumni have even gone on to start their own businesses.

Finding jobs with a bachelor鈥檚 degree in Marketing

Thanks to our active alumni, we stay current on career opportunities for our Marketing majors. While you pursue a bachelor鈥檚 degree in Marketing, we鈥檒l meet with you regularly to understand your interests and help you find the perfect job. This proactive engagement helps us sustain our 96% job placement rate.
We provide the interactive tool below to help you explore all the career possibilities with a Marketing BSBA.

 

 

Financial assistance options for your Marketing BSBA

When you invest your time and money in a bachelor鈥檚 degree in Marketing, you invest in your future. At the 乐播传媒, we are committed to providing you a quality education at competitive tuition rates, as well as access to financial resources to help you pay for business school. 

As a Marketing major at 乐播传媒, you may qualify for a variety of  program-exclusive scholarships, including:

• Marketing Alumni Scholarship for a full-time, upper-level Marketing student who is active in AMA, with a 2.5 or higher GPA
• Marketing Scholarship for a student pursuing a Business degree in Marketing
• State Farm Scholarship for an upper-level or graduate student majoring in Marketing and participating in a national or regional sales competition
• John & Barbara Erickson Scholarship for International Studies for a 乐播传媒 student pursuing a Business degree and planning to

You can learn more about program-specific scholarships at the 乐播传媒 Scholarship Finder.